LUV · Industrials(air transportation, scheduled) · 10 years of annual accounts filed with the SEC · latest fiscal year ended 2025-12-31
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Southwest Airlines Co reported revenue of $28.1 billion in fiscal 2025, after growing 3.7% a year over the previous 9 years. Its operating margin narrowed from 17.4% in 2016 to 1.5%, and it earned 2.6% on its invested capital in the latest year. Of the $27.6 billion its operations generated over 10 years, 73.7% went back into the business and 38.5% to buybacks; the share count fell 11.8%. On the accounting screens, it passes 7 of 8 Piotroski tests, its Altman Z'' of 1.14 is in the grey zone and its Beneish M-score is above the -1.78 line; 1 of the six cross-checks between its statements fires.
Revenue, fiscal 202528.1B+3.7% a year over 9 years
Operating margin1.5%gross margin —
Return on invested capital2.6%2.2% on average over 4 years
Free cash flow after stock pay-930.0M-3.3% of revenue
Net debt ÷ EBITDA0.9×net debt 1.7B
Piotroski F-score7/8tests of improvement passed
Is it growing?
Revenue and the operating income it turns into. Growth that does not reach operating income is growth bought with margin.
RevenueOperating income
-10.0B010.0B20.0B30.0B
2016Revenue 20.3BOperating income 3.5B
2017Revenue 21.1BOperating income 3.4B
2018Revenue 22.0BOperating income 3.2B
2019Revenue 22.4BOperating income 3.0B
2020Revenue 9.0BOperating income -3.8B
2021Revenue 15.8BOperating income 1.7B
2022Revenue 23.8BOperating income 1.0B
2023Revenue 26.1BOperating income 224.0M
2024Revenue 27.5BOperating income 321.0M
2025Revenue 28.1BOperating income 428.0M
2016201720182019202020212022202320242025
Compound growth a year
3 yrs
5 yrs
9 yrs
Revenue
+5.6%
+25.4%
+3.7%
Operating income
-25.1%
—
-20.9%
Net income
-6.5%
—
-16.3%
Earnings per share
-2.0%
—
-15.1%
Dividend per share
—
+16.5%
+8.2%
Shares
-4.6%
-0.2%
-1.4%
Falling shares are buybacks: each remaining share owns more of the company.
Does it earn more than its capital costs?
Margins say how much of each sale is kept; return on invested capital says how much the business earns on the money it needs to operate. Growth only creates value when that return is above the cost of the capital.
Needs a cost of capital, which comes from the valuation below.
Return on equity
5.5%
Return on assets
1.5%
Asset turnover
0.97×
Is the profit cash, and where does the cash go?
Net income is an accounting opinion; free cash flow is what was left in the bank after investing. Stock-based pay does not leave the bank — shareholders pay it through dilution — so it is shown taken off as well.
Net incomeFree cash flowAfter stock-based pay
-4.0B-2.0B02.0B4.0B
2016Net income 2.2BFree cash flow 2.3BAfter stock-based pay 2.2B
2017Net income 3.4BFree cash flow 1.8BAfter stock-based pay 1.8B
2018Net income 2.5BFree cash flow 3.0BAfter stock-based pay 2.9B
2019Net income 2.3BFree cash flow 3.0BAfter stock-based pay 2.9B
2020Net income -3.1BFree cash flow -1.6BAfter stock-based pay -1.7B
2021Net income 977.0MFree cash flow 1.8BAfter stock-based pay 1.8B
2022Net income 539.0MFree cash flow -134.0MAfter stock-based pay -218.0M
2023Net income 465.0MFree cash flow -356.0MAfter stock-based pay -442.0M
2024Net income 465.0MFree cash flow -1.6BAfter stock-based pay -1.6B
2025Net income 441.0MFree cash flow -831.0MAfter stock-based pay -930.0M
2016201720182019202020212022202320242025
Where 10 years of operating cash went, 2016–2025
27.6B generated by the business. Each band is its share of that total.
Reinvested in the business 74%20.3B
Acquisitions 0%0
Dividends 10%2.6B
Share buybacks 38%10.6B
More than it generated: funded with cash or new debt -22%-6.0B
Over the same years it paid 560.0M in stock. The share count fell 11.8%. 10.0B of the buybacks went beyond offsetting that dilution.
Per share
Earnings per shareFree cash flow per shareDividend per share
$-10.00$-5.00$0.00$5.00$10.00
2016Earnings per share $3.45Free cash flow per share $3.56Dividend per share $0.35
2017Earnings per share $5.57Free cash flow per share $3.00Dividend per share $0.45
2018Earnings per share $4.29Free cash flow per share $5.18Dividend per share $0.58
2019Earnings per share $4.27Free cash flow per share $5.49Dividend per share $0.69
2020Earnings per share $-5.44Free cash flow per share $-2.91Dividend per share $0.33
2021Earnings per share $1.60Free cash flow per share $2.98Dividend per share $0.00
2022Earnings per share $0.84Free cash flow per share $-0.21Dividend per share $0.00
2023Earnings per share $0.73Free cash flow per share $-0.56Dividend per share $0.67
2024Earnings per share $0.72Free cash flow per share $-2.48Dividend per share $0.67
2025Earnings per share $0.79Free cash flow per share $-1.49Dividend per share $0.72
2016201720182019202020212022202320242025
Shares outstanding
Diluted shares
500.0M550.0M600.0M650.0M
2016Diluted shares 633.0M
2017Diluted shares 603.0M
2018Diluted shares 574.0M
2019Diluted shares 539.0M
2020Diluted shares 565.0M
2021Diluted shares 609.0M
2022Diluted shares 642.0M
2023Diluted shares 640.0M
2024Diluted shares 643.0M
2025Diluted shares 558.0M
2016201720182019202020212022202320242025
How strong is the balance sheet?
Debt is not bad in itself; debt the business cannot service in a bad year is. Net debt is debt minus cash, and below zero the company holds more cash than it owes.
Net debt
-2.0B-1.0B01.0B2.0B
2016
2017
2018
2019
2020
2021
2022Net debt -1.4B
2023Net debt -1.3B
2024Net debt -812.0M
2025Net debt 1.7B
2016201720182019202020212022202320242025
Net debt ÷ EBITDA
0.9×
Interest coverage
3× operating income ÷ interest
Current ratio
0.52 current assets ÷ current liabilities
Cash conversion cycle
— collects in 1d
Three classic screens of the accounts
Each asks a different question of the same statements — is it improving, does it look like a company heading for distress, do the accounts resemble ones that were manipulated. None is a verdict; each shows what moves it.
Piotroski F-score
Is the business improving? Nine yes-or-no tests, this year against last.
7of 8 tests passed
✓ProfitableReturn on assets above zeropassed
✓Cash from operationsOperating cash flow above zeropassed
✓Profitability improvedReturn on assets higher than a year beforepassed
✓Profit backed by cashOperating cash flow above net income (low accruals)passed
✓Less long-term debtLong-term debt as a share of assets fellpassed
✕More liquidCurrent ratio higher than a year beforefailed
✓No new sharesShare count did not growpassed
–Better gross marginGross margin higher than a year before — not reportedno data
✓Sells more per assetAsset turnover higher than a year beforepassed
Where it misleads: it measures change, not level. An excellent business that stood still for a year scores low; a poor one recovering from a disaster scores high.
Altman Z''-score
Does the balance sheet look like those of companies that went bankrupt?
1.14grey zone
1.12.6
Working capital ÷ assets -0.18 × 6.56-1.19
Retained earnings ÷ assets 0.56 × 3.26+1.84
Operating income ÷ assets 0.01 × 6.72+0.10
Equity ÷ liabilities 0.38 × 1.05+0.40
Where it misleads: buybacks. A company that returns so much cash that its equity turns small or negative sinks the last two ratios without being anywhere near bankruptcy. Banks and insurers do not fit the model at all.
Beneish M-score
Do the accounts resemble those of companies that manipulated their earnings?
-1.67above the -1.78 line
-1.78
Receivables vs sales 2.04+1.88
Gross margin slipping 1.00 (not reported, set to 1)+0.53
Soft assets 1.08+0.44
Sales growth 1.02+0.91
Slower depreciation 1.12+0.13
Overheads vs sales 1.00 (not reported, set to 1)-0.17
Profit not in cash -0.05-0.23
Leverage rising 0.97-0.32
Where it misleads: fast growth and acquisitions. Sales growth carries a heavy weight, so a company growing 50% a year scores like a suspect without having done anything. It is a screen from a 1999 study, not an accusation.
Where the statements disagree
Cross-checks between the income statement, the balance sheet and the cash flow for the latest year, each with the benign reading and the worrying one.
Receivables are growing 109% against revenue growing 2%.
Benign
A shift towards larger customers on longer terms, or sales concentrated at the end of the period.
Worrying
Sales are being made on looser credit, or revenue has been booked that may never be collected.
What is it worth, under which assumptions?
A company is worth the cash it will generate, brought back to today. This model projects revenue with growth that fades over the years, applies a free cash flow margin, and discounts the result at the cost of capital. Every assumption says where it came from, and all of them can be changed.
With a free cash flow margin at or below zero in year ten, the business never generates cash for its owners and a DCF says nothing useful. Set a positive margin for year ten to see what it would take.
What it has filed lately
The last twelve months at the SEC, most important first: annual and quarterly reports, events, large holders and insiders.
Every Form 4 filed in the last twelve months, read line by line: 6 filings by 5 people. Open-market purchases and sales are counted apart from awards, option exercises and shares withheld for taxes.
Bought on the open market—none in the period
Sold on the open market—none in the period
Under pre-arranged plans—of the sales followed a 10b5-1 plan set months earlier
A Form 4 says what happened, when, how many shares and at what price. It does not say why: a sale can be diversification, a tax bill or a plan fixed months earlier, and an award is pay, not a purchase. Nothing here is a reason to buy or sell anything.
Which large funds report holding it
From the Form 13F of the 28 institutions followed on this site, as of the end of their last reported quarter. A 13F is filed up to 45 days later and shows only long positions in US-listed shares.
Accounts from the company's own SEC filings; lines some companies do not report are shown as a dash rather than estimated. The risk-free rate is the 10-year US Treasury yield. A DCF is a way of making assumptions explicit, not a forecast: it states what the company would be worth if the assumptions held. The scores are screens that point where to look, not verdicts. Nothing here is a recommendation to buy or sell.