CHD · Consumer staples(soap, detergents, cleang preparations, perfumes, cosmetics) · 10 years of annual accounts filed with the SEC · latest fiscal year ended 2025-12-31
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Church & Dwight Co Inc reported revenue of $6.2 billion in fiscal 2025. Of the $7.9 billion its operations generated over 10 years, 35.6% went to acquisitions and 31.0% to buybacks. On the accounting screens, it passes 7 of 9 Piotroski tests, its Altman Z'' of 4.22 is in the safe zone and its Beneish M-score is below the -1.78 line; 1 of the six cross-checks between its statements fires.
Revenue, fiscal 20256.2B
Operating margin17.4%gross margin 44.7%
Return on invested capital13.4%11.6% on average over 5 years
Free cash flow after stock pay1.0B16.7% of revenue
Net debt ÷ EBITDA1.4×net debt 1.8B
Piotroski F-score7/9tests of improvement passed
Is it growing?
Revenue and the operating income it turns into. Growth that does not reach operating income is growth bought with margin.
RevenueOperating income
02.0B4.0B6.0B8.0B
2018
2018Revenue 4.1BOperating income 791.7M
2019
2019Revenue 4.4BOperating income 840.2M
2020Revenue 4.9BOperating income 1.0B
2021Revenue 5.2BOperating income 1.1B
2022Revenue 5.4BOperating income 597.8M
2023Revenue 5.9BOperating income 1.1B
2024Revenue 6.1BOperating income 807.1M
2025Revenue 6.2BOperating income 1.1B
2018201820192019202020212022202320242025
Compound growth a year
3 yrs
5 yrs
9 yrs
Revenue
+4.9%
+4.8%
—
Operating income
+21.7%
+0.9%
—
Net income
+21.2%
-1.3%
—
Earnings per share
+21.5%
-0.7%
—
Free cash flow per share
+16.0%
+4.8%
—
Dividend per share
+4.3%
+4.6%
—
Shares
-0.3%
-0.6%
—
Falling shares are buybacks: each remaining share owns more of the company.
Does it earn more than its capital costs?
Margins say how much of each sale is kept; return on invested capital says how much the business earns on the money it needs to operate. Growth only creates value when that return is above the cost of the capital.
Return on invested capitalCost of capital today · 8.0%
0.0%5.0%10.0%15.0%20.0%
2018
2018Return on invested capital 13.7%
2019
2019Return on invested capital 14.9%
2020Return on invested capital 17.2%
2021Return on invested capital 14.1%
2022Return on invested capital 7.8%
2023Return on invested capital 13.2%
2024Return on invested capital 9.5%
2025Return on invested capital 13.4%
2018201820192019202020212022202320242025
Economic profit
Economic profit
-200.0M0200.0M400.0M600.0M
2018
2018Economic profit 262.2M
2019
2019Economic profit 311.9M
2020Economic profit 445.8M
2021Economic profit 376.5M
2022Economic profit -12.6M
2023Economic profit 327.1M
2024Economic profit 101.3M
2025Economic profit 334.9M
2018201820192019202020212022202320242025
(return on capital − cost of capital) × capital invested: the profit left after paying for the money used. Today's cost of capital is applied to every year, since a past one cannot be rebuilt honestly.
Return on equity
18.4%
Return on assets
8.3%
Asset turnover
0.70×
Research & development
2.3% of revenue
Overheads (SG&A)
15.9% of revenue
Is the profit cash, and where does the cash go?
Net income is an accounting opinion; free cash flow is what was left in the bank after investing. Stock-based pay does not leave the bank — shareholders pay it through dilution — so it is shown taken off as well.
Net incomeFree cash flowAfter stock-based pay
0500.0M1.0B1.5B
2018
2018Net income 568.6MFree cash flow 703.2MAfter stock-based pay 679.9M
2019
2019Net income 615.9MFree cash flow 790.8MAfter stock-based pay 770.0M
2020Net income 785.9MFree cash flow 891.4MAfter stock-based pay 869.9M
2021Net income 827.5MFree cash flow 875.0MAfter stock-based pay 851.3M
2022Net income 413.9MFree cash flow 706.4MAfter stock-based pay 674.1M
2023Net income 755.6MFree cash flow 807.1MAfter stock-based pay 743.5M
2024Net income 585.3MFree cash flow 976.4MAfter stock-based pay 917.2M
2025Net income 736.8MFree cash flow 1.1BAfter stock-based pay 1.0B
2018201820192019202020212022202320242025
Where 10 years of operating cash went, 2018–2025
7.9B generated by the business. Each band is its share of that total.
Reinvested in the business 13%1.1B
Acquisitions 36%2.8B
Dividends 25%2.0B
Share buybacks 31%2.5B
More than it generated: funded with cash or new debt -5%-430.9M
Over the same years it paid 302.4M in stock. 2.1B of the buybacks went beyond offsetting that dilution.
Per share
Earnings per shareFree cash flow per shareDividend per share
$0.00$2.00$4.00$6.00
2018
2018Earnings per share $2.27Free cash flow per share $2.80Dividend per share $0.85
2019
2019Earnings per share $2.44Free cash flow per share $3.14Dividend per share $0.89
2020Earnings per share $3.12Free cash flow per share $3.53Dividend per share $0.94
2021Earnings per share $3.32Free cash flow per share $3.51Dividend per share $0.99
2022Earnings per share $1.68Free cash flow per share $2.87Dividend per share $1.04
2023Earnings per share $3.05Free cash flow per share $3.26Dividend per share $1.08
2024Earnings per share $2.37Free cash flow per share $3.95Dividend per share $1.12
2025Earnings per share $3.02Free cash flow per share $4.47Dividend per share $1.18
2018201820192019202020212022202320242025
Shares outstanding
Diluted shares
244.0M246.0M248.0M250.0M252.0M254.0M
2018
2018Diluted shares 250.7M
2019
2019Diluted shares 252.1M
2020Diluted shares 252.2M
2021Diluted shares 249.6M
2022Diluted shares 246.3M
2023Diluted shares 247.6M
2024Diluted shares 246.9M
2025Diluted shares 244.3M
2018201820192019202020212022202320242025
How strong is the balance sheet?
Debt is not bad in itself; debt the business cannot service in a bad year is. Net debt is debt minus cash, and below zero the company holds more cash than it owes.
Net debt
01.0B2.0B3.0B
2018
2018Net debt 1.8B
2019
2019Net debt 1.7B
2020Net debt 1.6B
2021Net debt 2.7B
2022Net debt 2.3B
2023Net debt 2.1B
2024Net debt 1.2B
2025Net debt 1.8B
2018201820192019202020212022202320242025
Net debt ÷ EBITDA
1.4×
Interest coverage
11× operating income ÷ interest
Current ratio
1.07 current assets ÷ current liabilities
Cash conversion cycle
14 days collects in 35d, stock 57d, pays in 78d
Three classic screens of the accounts
Each asks a different question of the same statements — is it improving, does it look like a company heading for distress, do the accounts resemble ones that were manipulated. None is a verdict; each shows what moves it.
Piotroski F-score
Is the business improving? Nine yes-or-no tests, this year against last.
7of 9 tests passed
✓ProfitableReturn on assets above zeropassed
✓Cash from operationsOperating cash flow above zeropassed
✓Profitability improvedReturn on assets higher than a year beforepassed
✓Profit backed by cashOperating cash flow above net income (low accruals)passed
✓Less long-term debtLong-term debt as a share of assets fellpassed
✕More liquidCurrent ratio higher than a year beforefailed
✓No new sharesShare count did not growpassed
✕Better gross marginGross margin higher than a year beforefailed
✓Sells more per assetAsset turnover higher than a year beforepassed
Where it misleads: it measures change, not level. An excellent business that stood still for a year scores low; a poor one recovering from a disaster scores high.
Altman Z''-score
Does the balance sheet look like those of companies that went bankrupt?
4.22safe zone
1.12.6
Working capital ÷ assets 0.01 × 6.56+0.07
Retained earnings ÷ assets 0.76 × 3.26+2.48
Operating income ÷ assets 0.12 × 6.72+0.81
Equity ÷ liabilities 0.82 × 1.05+0.86
Where it misleads: buybacks. A company that returns so much cash that its equity turns small or negative sinks the last two ratios without being anywhere near bankruptcy. Banks and insurers do not fit the model at all.
Beneish M-score
Do the accounts resemble those of companies that manipulated their earnings?
-2.72below the -1.78 line
-1.78
Receivables vs sales 0.97+0.89
Gross margin slipping 1.02+0.54
Soft assets 1.13+0.46
Sales growth 1.02+0.91
Slower depreciation 0.88+0.10
Overheads vs sales 1.05-0.18
Profit not in cash -0.05-0.25
Leverage rising 1.05-0.34
Where it misleads: fast growth and acquisitions. Sales growth carries a heavy weight, so a company growing 50% a year scores like a suspect without having done anything. It is a screen from a 1999 study, not an accusation.
Where the statements disagree
Cross-checks between the income statement, the balance sheet and the cash flow for the latest year, each with the benign reading and the worrying one.
Capital spending (122M) is well below depreciation (247M).
Benign
Mature assets, or a business that has become less capital-intensive.
Worrying
Under-investing: today's profit is being held up by consuming tomorrow's capacity.
What is it worth, under which assumptions?
A company is worth the cash it will generate, brought back to today. This model projects revenue with growth that fades over the years, applies a free cash flow margin, and discounts the result at the cost of capital. Every assumption says where it came from, and all of them can be changed.
Value per share, with these assumptions$59.34discounted at 8.0% a year · 60% of it from after year 10
Type a share price on the left to ask the reverse questions: what growth, what margin or what discount rate that price implies.
What the value implies, in the usual multiples
At this model's value
Price ÷ earnings
19.7×
Enterprise value ÷ EBITDA
12.3×
Enterprise value ÷ revenue
2.6×
Free cash flow yield
7.1%
From cash flows to a value per share
10 years of cash flow, today6.5B
Everything after, today9.8B
The whole business16.3B
Minus net debt-1.8B
What belongs to shareholders14.5B
Divided among 244.3M shares: <strong>$59.34</strong> each.
The projection next to its history
Reported free cash flow after stock pay, then the model's. A projection that looks nothing like the past needs a reason.
ReportedProjected
0500.0M1.0B1.5B
2018
2018Reported 679.9M
2019
2019Reported 770.0M
2020Reported 869.9M
2021Reported 851.3M
2022Reported 674.1M
2023Reported 743.5M
2024Reported 917.2M
2025Reported 1.0B
2026Projected 821.1M
2027Projected 859.8M
2028Projected 898.1M
2029Projected 935.5M
2030Projected 971.9M
2031Projected 1.0B
2032Projected 1.0B
2033Projected 1.1B
2034Projected 1.1B
2035Projected 1.1B
2018201920202022202420262028203020322034
Year by year
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
Revenue
6.5B
6.8B
7.1B
7.4B
7.7B
8.0B
8.3B
8.5B
8.7B
9.0B
Growth
5.0%
4.7%
4.4%
4.2%
3.9%
3.6%
3.3%
3.1%
2.8%
2.5%
Cash margin
12.6%
12.6%
12.6%
12.6%
12.6%
12.6%
12.6%
12.6%
12.6%
12.6%
Free cash flow
821.1M
859.8M
898.1M
935.5M
971.9M
1.0B
1.0B
1.1B
1.1B
1.1B
Worth today
760.5M
737.6M
713.5M
688.3M
662.3M
635.6M
608.3M
580.6M
552.6M
524.6M
If the least-known inputs move
Value per share as two inputs change at a time. Neighbouring cells that differ a lot are the conclusion: the value depends on numbers nobody knows to a point.
The discount rate and growth forever
discount ↓ · forever →
1.5%
2.0%
2.5%
3.0%
3.5%
7.0%
62
67
74
83
95
7.5%
56
60
66
73
82
8.0%
51
55
59
65
72
8.5%
47
50
54
58
64
9.0%
43
46
49
53
57
Year-one growth and the final margin
margin ↓ · growth →
1.0%
3.0%
5.0%
7.0%
9.0%
10.1%
40
44
49
53
59
11.3%
44
49
54
59
65
12.6%
49
54
59
65
72
13.9%
53
59
65
71
78
15.1%
58
64
70
77
84
All the inputs moving at once
5,000 valuations, each with growth, final margin, discount rate and growth forever drawn at random around the values on the left (spreads of 3.0%, 2.0%, 1.0% and 0.5%). Not a probability — the spreads are assumptions too — but an honest picture of how wide the answer is.
10th percentile$41.18
Median$59.43
90th percentile$89.92
$50.00$100.00
Half of the simulations land between <b>$48.86</b> and <b>$73.28</b>; one in ten below $41.18, one in ten above $89.92.
Does the long run make sense?
11.1×The terminal value prices the business in year 10 at 11.1 times that year's EBITDA.
43%To grow 2.5% forever while reinvesting 6% of its after-tax operating profit, the business must earn 43% on the new capital — it has earned 12% on average over the last five years.
60%of the value comes from after year 10. The more of it, the more the answer depends on the part nobody can see.
Every Form 4 filed in the last twelve months, read line by line: 6 filings by 4 people. Open-market purchases and sales are counted apart from awards, option exercises and shares withheld for taxes.
Bought on the open market—none in the period
Sold on the open market—none in the period
Under pre-arranged plans—of the sales followed a 10b5-1 plan set months earlier
A Form 4 says what happened, when, how many shares and at what price. It does not say why: a sale can be diversification, a tax bill or a plan fixed months earlier, and an award is pay, not a purchase. Nothing here is a reason to buy or sell anything.
Which large funds report holding it
From the Form 13F of the 28 institutions followed on this site, as of the end of their last reported quarter. A 13F is filed up to 45 days later and shows only long positions in US-listed shares.
Accounts from the company's own SEC filings; lines some companies do not report are shown as a dash rather than estimated. The risk-free rate is the 10-year US Treasury yield. A DCF is a way of making assumptions explicit, not a forecast: it states what the company would be worth if the assumptions held. The scores are screens that point where to look, not verdicts. Nothing here is a recommendation to buy or sell.