ADBE · Technology(services-prepackaged software) · 10 years of annual accounts filed with the SEC · latest fiscal year ended 2025-11-28
Adobe Inc. reported revenue of $23.8 billion in fiscal 2025, after growing 14.0% a year over the previous 9 years. Its operating margin widened from 29.7% in 2017 to 36.6%, and it earned 39.9% on its invested capital in the latest year. Of the $57.5 billion its operations generated over 10 years, 77.6% went to buybacks and 16.9% to acquisitions; the share count fell 14.8%. On the accounting screens, it passes 7 of 9 Piotroski tests, its Altman Z'' of 7.67 is in the safe zone and its Beneish M-score is below the -1.78 line; 1 of the six cross-checks between its statements fires.
Revenue, fiscal 202523.8B+14.0% a year over 9 years
Operating margin36.6%gross margin 89.3%
Return on invested capital39.9%29.2% on average over 5 years
Free cash flow after stock pay7.9B33.3% of revenue
Net debt ÷ EBITDA0.1×net debt 779.0M
Piotroski F-score7/9tests of improvement passed
Is it growing?
Revenue and the operating income it turns into. Growth that does not reach operating income is growth bought with margin.
RevenueOperating income
010.0B20.0B30.0B
2017Revenue 7.3BOperating income 2.2B
2018Revenue 9.0BOperating income 2.8B
2018
2019Revenue 11.2BOperating income 3.3B
2020Revenue 12.9BOperating income 4.2B
2021Revenue 15.8BOperating income 5.8B
2022Revenue 17.6BOperating income 6.1B
2023Revenue 19.4BOperating income 6.7B
2024Revenue 21.5BOperating income 6.7B
2025Revenue 23.8BOperating income 8.7B
2017201820182019202020212022202320242025
Compound growth a year
3 yrs
5 yrs
9 yrs
Revenue
+10.5%
+13.1%
+14.0%
Operating income
+12.6%
+15.5%
+16.7%
Net income
+14.5%
+6.3%
+17.3%
Earnings per share
+18.2%
+9.0%
+19.4%
Free cash flow per share
+13.7%
+16.1%
+17.4%
Shares
-3.2%
-2.5%
-1.8%
Falling shares are buybacks: each remaining share owns more of the company.
Does it earn more than its capital costs?
Margins say how much of each sale is kept; return on invested capital says how much the business earns on the money it needs to operate. Growth only creates value when that return is above the cost of the capital.
Return on invested capitalCost of capital today · 8.1%
0.0%10.0%20.0%30.0%40.0%
2017
2018Return on invested capital 28.1%
2018
2019Return on invested capital 20.5%
2020Return on invested capital 18.0%
2021Return on invested capital 25.9%
2022Return on invested capital 26.6%
2023Return on invested capital 26.3%
2024Return on invested capital 27.4%
2025Return on invested capital 39.9%
2017201820182019202020212022202320242025
Economic profit
Economic profit
02.0B4.0B6.0B
2017
2018Economic profit 1.9B
2018
2019Economic profit 1.8B
2020Economic profit 1.7B
2021Economic profit 3.4B
2022Economic profit 3.4B
2023Economic profit 3.7B
2024Economic profit 3.8B
2025Economic profit 5.7B
2017201820182019202020212022202320242025
(return on capital − cost of capital) × capital invested: the profit left after paying for the money used. Today's cost of capital is applied to every year, since a past one cannot be rebuilt honestly.
Return on equity
61.3%
Return on assets
24.2%
Asset turnover
0.81×
Overheads (SG&A)
6.6% of revenue
Is the profit cash, and where does the cash go?
Net income is an accounting opinion; free cash flow is what was left in the bank after investing. Stock-based pay does not leave the bank — shareholders pay it through dilution — so it is shown taken off as well.
Net incomeFree cash flowAfter stock-based pay
02.5B5.0B7.5B10.0B
2017Net income 1.7BFree cash flow 2.7BAfter stock-based pay 2.3B
2018Net income 2.6BFree cash flow 3.8BAfter stock-based pay 3.2B
2018
2019Net income 3.0BFree cash flow 4.0BAfter stock-based pay 3.2B
2020Net income 5.3BFree cash flow 5.3BAfter stock-based pay 4.4B
2021Net income 4.8BFree cash flow 6.9BAfter stock-based pay 5.8B
2022Net income 4.8BFree cash flow 7.4BAfter stock-based pay 6.0B
2023Net income 5.4BFree cash flow 6.9BAfter stock-based pay 5.2B
2024Net income 5.6BFree cash flow 7.9BAfter stock-based pay 6.0B
2025Net income 7.1BFree cash flow 9.9BAfter stock-based pay 7.9B
2017201820182019202020212022202320242025
Where 10 years of operating cash went, 2017–2025
57.5B generated by the business. Each band is its share of that total.
Reinvested in the business 5%2.8B
Acquisitions 17%9.7B
Dividends 0%0
Share buybacks 78%44.6B
Kept, or used to pay down debt 1%446.1M
Over the same years it paid 10.8B in stock. The share count fell 14.8%. 33.9B of the buybacks went beyond offsetting that dilution.
Per share
Earnings per shareFree cash flow per shareDividend per share
$0.00$10.00$20.00$30.00
2017Earnings per share $3.38Free cash flow per share $5.46
2018Earnings per share $5.20Free cash flow per share $7.56
2018
2019Earnings per share $6.00Free cash flow per share $8.19
2020Earnings per share $10.83Free cash flow per share $10.93
2021Earnings per share $10.02Free cash flow per share $14.31
2022Earnings per share $10.10Free cash flow per share $15.71
2023Earnings per share $11.82Free cash flow per share $15.12
2024Earnings per share $12.36Free cash flow per share $17.51
2025Earnings per share $16.70Free cash flow per share $23.07
2017201820182019202020212022202320242025
Shares outstanding
Diluted shares
420.0M440.0M460.0M480.0M500.0M520.0M
2017Diluted shares 501.1M
2018Diluted shares 497.8M
2018
2019Diluted shares 491.6M
2020Diluted shares 485.5M
2021Diluted shares 481.0M
2022Diluted shares 470.9M
2023Diluted shares 459.1M
2024Diluted shares 449.7M
2025Diluted shares 427.0M
2017201820182019202020212022202320242025
How strong is the balance sheet?
Debt is not bad in itself; debt the business cannot service in a bad year is. Net debt is debt minus cash, and below zero the company holds more cash than it owes.
Net debt
-4.0B-2.0B02.0B
2017
2018Net debt -1.6B
2018
2019Net debt 1.5B
2020Net debt -361.0M
2021Net debt 279.0M
2022Net debt -107.0M
2023Net debt -3.5B
2024Net debt -2.0B
2025Net debt 779.0M
2017201820182019202020212022202320242025
Net debt ÷ EBITDA
0.1×
Interest coverage
33× operating income ÷ interest
Current ratio
1.00 current assets ÷ current liabilities
Cash conversion cycle
— collects in 36d
Three classic screens of the accounts
Each asks a different question of the same statements — is it improving, does it look like a company heading for distress, do the accounts resemble ones that were manipulated. None is a verdict; each shows what moves it.
Piotroski F-score
Is the business improving? Nine yes-or-no tests, this year against last.
7of 9 tests passed
✓ProfitableReturn on assets above zeropassed
✓Cash from operationsOperating cash flow above zeropassed
✓Profitability improvedReturn on assets higher than a year beforepassed
✓Profit backed by cashOperating cash flow above net income (low accruals)passed
✕Less long-term debtLong-term debt as a share of assets fellfailed
✕More liquidCurrent ratio higher than a year beforefailed
✓No new sharesShare count did not growpassed
✓Better gross marginGross margin higher than a year beforepassed
✓Sells more per assetAsset turnover higher than a year beforepassed
Where it misleads: it measures change, not level. An excellent business that stood still for a year scores low; a poor one recovering from a disaster scores high.
Altman Z''-score
Does the balance sheet look like those of companies that went bankrupt?
7.67safe zone
1.12.6
Working capital ÷ assets -0.00 × 6.56-0.01
Retained earnings ÷ assets 1.54 × 3.26+5.01
Operating income ÷ assets 0.30 × 6.72+1.98
Equity ÷ liabilities 0.65 × 1.05+0.68
Where it misleads: buybacks. A company that returns so much cash that its equity turns small or negative sinks the last two ratios without being anywhere near bankruptcy. Banks and insurers do not fit the model at all.
Beneish M-score
Do the accounts resemble those of companies that manipulated their earnings?
-2.84below the -1.78 line
-1.78
Receivables vs sales 1.02+0.94
Gross margin slipping 1.00+0.53
Soft assets 1.05+0.42
Sales growth 1.11+0.99
Slower depreciation 1.01+0.12
Overheads vs sales 0.93-0.16
Profit not in cash -0.10-0.46
Leverage rising 1.15-0.38
Where it misleads: fast growth and acquisitions. Sales growth carries a heavy weight, so a company growing 50% a year scores like a suspect without having done anything. It is a screen from a 1999 study, not an accusation.
Where the statements disagree
Cross-checks between the income statement, the balance sheet and the cash flow for the latest year, each with the benign reading and the worrying one.
Capital spending (179M) is well below depreciation (818M).
Benign
Mature assets, or a business that has become less capital-intensive.
Worrying
Under-investing: today's profit is being held up by consuming tomorrow's capacity.
What is it worth, under which assumptions?
A company is worth the cash it will generate, brought back to today. This model projects revenue with growth that fades over the years, applies a free cash flow margin, and discounts the result at the cost of capital. Every assumption says where it came from, and all of them can be changed.
Value per share, with these assumptions$337.29discounted at 8.1% a year · 62% of it from after year 10
Type a share price on the left to ask the reverse questions: what growth, what margin or what discount rate that price implies.
What the value implies, in the usual multiples
At this model's value
Price ÷ earnings
20.2×
Enterprise value ÷ EBITDA
15.2×
Enterprise value ÷ revenue
6.1×
Free cash flow yield
5.5%
From cash flows to a value per share
10 years of cash flow, today54.8B
Everything after, today90.0B
The whole business144.8B
Minus net debt-779.0M
What belongs to shareholders144.0B
Divided among 427.0M shares: <strong>$337.29</strong> each.
The projection next to its history
Reported free cash flow after stock pay, then the model's. A projection that looks nothing like the past needs a reason.
ReportedProjected
05.0B10.0B15.0B
2017Reported 2.3B
2018Reported 3.2B
2018
2019Reported 3.2B
2020Reported 4.4B
2021Reported 5.8B
2022Reported 6.0B
2023Reported 5.2B
2024Reported 6.0B
2025Reported 7.9B
2026Projected 5.8B
2027Projected 6.5B
2028Projected 7.2B
2029Projected 7.8B
2030Projected 8.5B
2031Projected 9.1B
2032Projected 9.6B
2033Projected 10.1B
2034Projected 10.5B
2035Projected 10.7B
2017201820202022202420262028203020322034
Year by year
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
Revenue
26.9B
30.0B
33.2B
36.4B
39.4B
42.3B
44.8B
47.0B
48.7B
49.9B
Growth
13.0%
11.8%
10.7%
9.5%
8.3%
7.2%
6.0%
4.8%
3.7%
2.5%
Cash margin
21.5%
21.5%
21.5%
21.5%
21.5%
21.5%
21.5%
21.5%
21.5%
21.5%
Free cash flow
5.8B
6.5B
7.2B
7.8B
8.5B
9.1B
9.6B
10.1B
10.5B
10.7B
Worth today
5.3B
5.5B
5.7B
5.7B
5.7B
5.7B
5.6B
5.4B
5.2B
4.9B
If the least-known inputs move
Value per share as two inputs change at a time. Neighbouring cells that differ a lot are the conclusion: the value depends on numbers nobody knows to a point.
The discount rate and growth forever
discount ↓ · forever →
1.5%
2.0%
2.5%
3.0%
3.5%
7.1%
349
379
414
459
516
7.6%
319
343
372
407
451
8.1%
293
314
337
366
400
8.6%
271
288
308
331
359
9.1%
252
267
283
303
326
Year-one growth and the final margin
margin ↓ · growth →
9.0%
11.0%
13.0%
15.0%
17.0%
17.2%
239
259
281
305
330
19.4%
262
285
309
335
363
21.5%
286
311
337
366
397
23.7%
309
336
365
397
430
25.8%
333
362
393
427
463
All the inputs moving at once
5,000 valuations, each with growth, final margin, discount rate and growth forever drawn at random around the values on the left (spreads of 3.0%, 3.2%, 1.0% and 0.5%). Not a probability — the spreads are assumptions too — but an honest picture of how wide the answer is.
10th percentile$245.58
Median$337.41
90th percentile$490.52
$200.00$400.00$600.00
Half of the simulations land between <b>$284.40</b> and <b>$407.25</b>; one in ten below $245.58, one in ten above $490.52.
Does the long run make sense?
9.8×The terminal value prices the business in year 10 at 9.8 times that year's EBITDA.
9%To grow 2.5% forever while reinvesting 28% of its after-tax operating profit, the business must earn 9% on the new capital — it has earned 29% on average over the last five years.
62%of the value comes from after year 10. The more of it, the more the answer depends on the part nobody can see.
Accounts from the company's own SEC filings; lines some companies do not report are shown as a dash rather than estimated. The risk-free rate is the 10-year US Treasury yield. A DCF is a way of making assumptions explicit, not a forecast: it states what the company would be worth if the assumptions held. The scores are screens that point where to look, not verdicts. Nothing here is a recommendation to buy or sell.